THE EVERYTHING STORE will be the revealing, definitive biography of the company and its remarkable founder. Compared to technology’s other elite innovators-Jobs, Gates, Zuckerberg-Bezos stands out for his restless pursuit of new markets, which has led Amazon into risky new ventures like the Kindle, Kindle Fire and its cloud computing business. He wanted Amazon to become the everything store-a store that offered limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition that transformed retail in the same way Henry Ford revolutionized manufacturing.īrad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth fly-on-the-wall account of one of the world’s most secretive companies. But its visionary founder, Jeff Bezos, wasn’t content with being a bookseller. started off delivering books through the mail.
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